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How Has TikTok Changed The Beauty Industry? March 21, 2023

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TikTok has become a massive platform where users can share and create short-form videos that quickly go viral. From dancing to educational content, there seems to be something for everyone on TikTok, and the beauty industry is no exception. In fact, you could say that TikTok is transforming the beauty industry in ways that no one ever thought possible.

From DIY beauty treatments to innovative makeup tutorials, here are some of the ways that TikTok is changing the beauty industry:

1. DIY Beauty Treatments

TikTok has become a hotspot for DIY beauty treatments that users can create in the comfort of their own homes. These DIY treatments are often affordable and use ingredients that can be found in your pantry or fridge.

One of the most popular beauty treatments that have taken TikTok by storm, is lip plumping. Users are incorporating wasabi, cinnamon, and even hot peppers to give their lips a plumper appearance. Although these techniques aren’t necessarily safer, users are still happily creating content that showcases the before and after of their transformed lips, driving demand for easy and effective beauty treatments.

2. Beauty Tutorials

Beauty tutorials on TikTok are becoming increasingly creative and innovative. Of course, the typical foundation and mascara application videos are still popular, but there are unique tutorials that are trending as well.

Users can now find tutorials for everything from glitter-freckles to holographic lip looks. This is due to the versatility of TikTok’s video formats, which allow creators to demonstrate innovative makeup styles and techniques with ease. The creativity on the app is never-ending, inspiring beauty enthusiasts to think outside the box and try new trends.

3. Empowering Beauty Standards

Beauty standards have always been an issue in the industry, and TikTok is changing that. The platform is becoming increasingly popular for showcasing makeup looks and skincare treatments that celebrate one’s body and individuality. TikTok is providing an incredibly diverse arena for creators to showcase their beauty looks, providing encouragement and appreciation for all types of appearances.

An additional benefit that the platform creates is market encouragement for niche markets. One can usually find a niche creator catering to pigmented skin or unique skin conditions, encouraging people with additional barriers to present themselves beautifully – promoting minority inclusion in the industry. 

4. Captivating Authenticity

One of the unique features of TikTok is that the videos are raw and uncut, showing real skincare and makeup routines and desired looks with accessories, body makeup, and the likes. Genuine content resonates with consumers, it is relatable and human, setting higher authenticity standards in the beauty industry.

Advertisements and self-made fake content give unrealistic expectations, whereas Tiktok uses real-life and relatable beauty routines and beauty standards. The same applies to the products advertised on the platform. Instead of high-quality, airbrushed filming, they now prefer quality products that have been reviewed and appreciated by real people; offering a better approach to product placement.

5. Skincare rituals

Skincare is the foundation of any makeup look, and TikTok beauty routines are empowering a unique skincare ethos. TikTok has become a popular platform for skincare experts and enthusiasts to share knowledge and promote the latest skincare hacks and routines.

People have often forgotten how important skincare is, investing in chemical-driven products, ignoring the adverse effects these chemicals have long-term. Tiktok skincare routines draw attention to natural ingredients and the impact it has on glamorous outcomes. Products advertised on TikTok skew heavily towards affordable and natural, a paradigm shift in skincare luxury products norms.


In conclusion, TikTok has created a space of remarkable growth and creativity in the beauty industry. From DIY beauty hacks, innovative makeup tutorials, and empowering beauty standards, authentic skincare rituals, the platform has presented new ways to encourage authenticity and diversity within the industry.

Consumers now have an outstanding opportunity to find their unique styles, learn about products that best fit what they are looking for, and welcome natural products and a more straightforward approach to achieving their beauty goals. TikTok is undeniably a game-changer for the beauty industry, offering many benefits to both consumers and creators. It will be exciting to follow how it will progress and change how everyone, from all backgrounds, presents their best and beautiful faces to the world.

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